The Swedish booth at Web Summit

The Swedish Booth was more than just an opportunity to highlight what Sweden has to offer—it became a buzzing meeting point where ideas flowed, connections were made, and people stopped for an appreciated fika. Throughout the summit, an incredible mix of visitors came to the booth, including tech talents, entrepreneurs, and industry leaders, all eager to learn about Sweden’s thriving tech scene and explore opportunities to work together. 

The discussions at the booth were incredibly motivating. From Sweden’s role as a leader in innovation and tackling big topics like sustainability and digital transformation, to the wonderful benefits of working in Sweden. The booth turned into a vibrant space for dialogue, learning, and networking. 

One of the goals of the Swedish Booth was to showcase why Sweden is such an appealing destination for tech talent. Through hands-on activities and meaningful discussions, we shared what makes Sweden’s tech sector so exciting—dynamic opportunities, inclusive work culture, and spirit of collaboration. 

The incredible Swedish Booth booth partners made the conference truly amazing. They attracted ambitious, intelligent, and exciting people to the Swedish Booth by demonstrating their strengths in their respective industries, growth, demos, or future ambitions, as well as hosting happy hour activities.

It was fantastic to see how many visitors were genuinely curious about making Sweden their next career move, joining Swedish companies, or collaborating with our innovative startups. This strong interest is proof of Sweden’s growing reputation as a global hub for talent, innovation, and sustainability

The booth was organized together with: The Swedish Embassy in Lisbon, Business Sweden and the Swedish Institute

A big thank you to the incredible booth partners— Business Region Göteborg, Essity, Foxway, IKEA, Invest in Skåne, Kundprospekt, Pihr, Proxify, Queenslab, and Visage Technologies—for making this initiative a success!